This Cookie Policy explains how Off-Road Innovation ("ORI", "we", "us", and "ours") use cookies and similar technologies to recognize you when you visit our websites at www.off-roadinnovation.com, ("Websites"). It explains what these technologies are and why we use them, as well as your rights to control our use of them.
In some cases we may use cookies to collect personal information, or that becomes personal information if we combine it with other information. In such cases our Privacy Policy (https://www.off-roadinnovation.com/privacy-policy.php) will apply in addition to this Cookie Policy.
What are cookies?
Cookies are small data files that are placed on your computer or mobile device when you visit a website. Cookies are widely used by website owners in order to make their websites work, or to work more efficiently, as well as to provide reporting information. Websites can also store information in your browser using related technologies such as local storage, which holds data in your browser in a similar way. This Cookie Policy covers both.
Cookies set by the website owner (in this case, ORI) are called "first party cookies". Cookies set by parties other than the website owner are called "third party cookies". Third party cookies enable third party features or functionality to be provided on or through the website (e.g. like advertising, interactive content and analytics). The parties that set these third party cookies can recognize your computer both when it visits the website in question and also when it visits certain other websites.
Why do we use cookies?
We use cookies for two reasons. Some are required for technical reasons in order for our Websites to operate, and we refer to these as "essential" or "strictly necessary" cookies. Others help us understand how our Websites are being used so that we can improve them, and we refer to these as "analytics" cookies. Both are described in more detail below.
The specific cookies and browser storage used on our Websites, and the purposes they perform, are described below:
Essential website cookies and storage:
These are strictly necessary to provide you with services available through our Websites and to use some of its features, such as your shopping cart and access to your account.
■ Who serves these: Off-Road Innovation (first party)
• guestCartToken (cookie) — Keeps track of the shopping cart of a visitor who is not signed in, so that the cart is still there on a return visit. Expires 30 days after your most recent change to the cart.
• cart (browser local storage) — Holds the contents of your shopping cart in your browser. Remains until you complete an order or clear your browser storage.
• username and sessionId (browser local storage) — Keep you signed in to your account as you move between pages. Removed when you sign out or clear your browser storage.
■ How to refuse: Because these are strictly necessary to deliver the Websites to you, you cannot refuse them. You can block or delete them by changing your browser settings however, as described below under the heading "How can I control cookies?", but the shopping cart and account sign-in will not work.
Analytics cookies:
These cookies collect information that is used in aggregate form to help us understand how our Websites are being used, such as which pages are most popular and whether visitors are running into problems.
■ Who serves these cookies: Google Analytics, a service provided by Google LLC. These are first party cookies, meaning they are set on the off-roadinnovation.com domain, but the information they collect is sent to and processed by Google.
• _ga — Used to distinguish one visitor from another. Expires 2 years after it is set or last updated.
• _ga_62LTXE5FPP — Used to keep track of the state of your visit (your session) for our Google Analytics property. Expires 2 years after it is set or last updated.
■ How to refuse: To refuse these cookies, please follow the instructions below under the heading "How can I control cookies?".
How we use Google Analytics
We use Google Analytics 4, a web analytics service provided by Google LLC, to measure how visitors find and use our Websites. When you visit a page, the Google Analytics tag collects information such as the pages you view, how long you spend on them, the site or search that referred you, your general device and browser type, and an approximate location derived from your IP address. Google Analytics 4 does not log or store IP addresses. We use this information only in aggregate, to understand which products and pages people are interested in and to find and fix problems with the site.
We do not use Google Analytics for advertising. We have not enabled Google Analytics Advertising Features such as Google Signals, remarketing, or demographics and interests reporting, we do not use Google Analytics data to build advertising audiences, and we do not sell this information.
For more information about how Google collects and processes data when you use our Websites, please see "How Google uses information from sites or apps that use our services" at https://policies.google.com/technologies/partner-sites.
To opt out of Google Analytics on our Websites and on every other website that uses it, you can install the Google Analytics Opt-out Browser Add-on, available at https://tools.google.com/dlpage/gaoptout. You can also block or delete the analytics cookies listed above using your browser settings, as described below.
What about other tracking technologies, like web beacons?
Cookies are not the only way to recognize or track visitors to a website. Other, similar technologies include web beacons (sometimes called "tracking pixels" or "clear gifs"), which are tiny graphics files containing a unique identifier that can be used to recognize when someone has visited a website. We do not currently use web beacons or tracking pixels on our Websites. If this changes, we will update this Cookie Policy.
How can I control cookies?
You have the right to decide whether to accept or reject cookies.
To opt out of the analytics cookies described above, you can install the Google Analytics Opt-out Browser Add-on, available at https://tools.google.com/dlpage/gaoptout. This prevents Google Analytics from collecting information about your visit, both on our Websites and on any other website that uses Google Analytics.
You can also set or amend your web browser controls to accept or refuse cookies, and to delete cookies and local storage that have already been set. If you choose to reject cookies, you may still use our Websites, though your access to some functionality and areas of our Websites may be restricted — in particular, the shopping cart and account sign-in rely on the essential cookies and storage described above. As the means by which you can refuse cookies through your web browser controls vary from browser-to-browser, you should visit your browser's help menu for more information.
How often will you update this Cookie Policy?
We may update this Cookie Policy from time to time in order to reflect, for example, changes to the cookies we use or for other operational, legal or regulatory reasons. Please therefore re-visit this Cookie Policy regularly to stay informed about our use of cookies and related technologies.
The date at the top of this Cookie Policy indicates when it was last updated.
Where can I get further information?
If you have any questions about our use of cookies or other technologies, contact us via the contact form.
